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"If you run with the herd, you will never be heard. Will you offend some people by being naked? Sure. But will others really embrace you and what you stand for? You betcha!"  

The intention of this book is to empower you with a unique, ethical and purposeful way of conducting business. Whether you’re in a large sales team or small business, this enables you to develop meaningful relationships with customers and to create greater buy-in, satisfaction and loyalty. In essence, it’s about standing up for your customers and giving them more of the real and best you. Why are these characteristics important? Because you need to be passionate about the business you’re in or else you won’t stand a chance in today’s hyper-competitive markets. 

Moreover, you need to ground your business in solid ethical foundations, or you will never succeed in the long term. In business there is so much damn competition, clutter and confusion that it is becoming increasingly difficult to get your customers to notice you. It’s even harder to have them listen, ‘believe’ and follow you.

Businesses and salespeople need help — today, more than ever — to stand out from the crowd. Being naked will help you to be seen and heard. It is a powerful way of being that enables you to bring more of yourself to your sales role, the companies you work for, and the lives of your customers.

It's time to Get Naked! 


What People Are Saying:

This book is a fabulous reminder to all salespeople that being unique and authentic fuels success.

CEO/Founder, Express Effects, Inc.

If you've ever met the author, and I am lucky on that account to have done so, then you'll understand that his anecdotal stories are equally addictive and inspiring. Trent has packaged some of his best anecdotes in 'The Naked Salesman' and shown that he is true to the title by revealing the personal side to his life as a seasoned sales person. For this reason, this book is a great read and a form of due diligence prior to engaging Trent as a sales trainer. My favourite take away from 'The Naked Salesman' was the need to persist and get back up. It also helps to be stubborn at times too.

Morry Morgan, Author Selling Big to China

Invaluable insights to enable you to transform the way you do business.

Retail Buying Director, Nike Europe